项目｜PROJECT

2023.03

服务｜SERVICE

产品包装/配套VI/系列升级

团队｜有限灵感

主案设计：W.

项目背景：

重要咖啡是一家年轻化的品牌，本次负责该品牌系列化的冷萃咖啡包装设计，整体作品的风格呈现高级，神秘的特点，目的是打造一条全新的咖啡视觉线路，突出品牌特点做出让年轻消费者眼前一亮的包装设计。

Important Coffee is a young brand. This time, I am responsible for the serialized cold brew coffee packaging design of the brand. The overall style of the work presents advanced and mysterious characteristics, with the purpose of creating a new coffee visual line, highlighting the brand characteristics and making packaging design that will impress young consumers.