项目名称：天目泉/饮用天然矿泉水/包装形象设计
客 户：天目泉健康食品有限公司
消 费 者：文艺追求者 都市白领 年轻消费者

产品定位：文艺化 年青消费人群 星座喜爱人群 把每个元素能起来带入感，矿泉水来自天目湖，自然、纯净、圣洁，表达出产品文化的诉求理念，用了十二幅插画，把产品视觉多分多样化，虽然增加了生产成本，却让品牌形象有了一次展示的空间，能让天目泉饮用天然矿泉水与市面纯文字排版为大多数同质化产品在视觉根本上拉开，瓶身开发简约、现代、易随身携带，附合人体工程学，产品瓶身开发+画面设计+产品插画绘制。

Project name: tianmu spring/drinking natural mineral water/packaging image design
Customer: tianmuquan health food co., LTD
Consumer: literary pursuer urban white-collar young consumer
Product positioning: the young consumers sign love each element to rise into the crowd, mineral water from tianmu lake, natural, pure and holy, expresses the product appeal concept of culture, with the twelve artwork, the product diversification of visual points, although increased the cost of production, makes the brand image has a display space, can let the temmoku springs drinking natural mineral water and pure text layout for most of the homogeneity product market fundamentally the vision, the bottle to develop simple, modern, eas