COMM1790_Design for Digital Media_Assessment 1 Style Guide

As a new printing company established in 2016, Leeds Printing Company wants to show its superior and professionalism for customers to trust its company to be the best printers in Leeds. However, the rising competitors and well-established companies become the barriers for LPC to access the position of the market leader and get a vast number of market space. Adhering to the
principle of spreading corporate culture to the public, we decided to rebrand our logo to increase the company’s identification and target customers’ brand loyalty to the company. As Milton Glaser said: ‘The logo is the entry point of the brand.‘ The old logo is useful in some ways with the clearly stated name of the company, but be lack of brand identity compared with the new one.