该品牌的主旨是通过极富表现力、生命力的整套视觉系统，帮助使用者与品牌理念及核心价值建立深层的连接。作为领先的少儿英语教育革新者，DaDa始终以其国际化的课程产品、专属化的教学服务及易感知的设计语言为中国家庭所喜爱。通过具有好奇心、探索欲的熊猫和小伙伴们结合肤色各异的国际外教IP形象，在多个接触点上持续打造一个具有场景感、易被孩子理解和接受的品牌故事，引导其在这所在线国际学校中激发学习的兴趣、开拓国际视野，赋予孩子更多可能。

The brand's main purpose is to help users connect with DaDa’s core values and brand image. DaDa is a leading innovator in children's English education and is adored by Chinese families for its international curriculum, exclusive teaching services and visual design language. DaDa’s brand story is built using DaDa the panda and his friends, along with diverse group of educators from across the globe. Together, they create an educational narrative that students can easily understand and recognize. Our online international school nurtures students’ interest in learning, expands their international horizons, and empowers them to achieve more.