Creditsrn rn Client: TyC Sports rn Creative Direction: Gonzalo Gomez Berardrn Art Direction: Javier Gorirn rn LUMBRE:rn Creative Director: Sergio Salehrn Executive Producer: Pablo Encaborn Art Director LUMBRE: Adriana Camposrn Art Director: José Cambarierern 2014. TyC Sports - "Sportia 2014"rn News program packaging.rn rn Not only is TyC Sports the most popular sports channel in Argentina, but it is also popular throughout the rest of Latin America and among Spanish speakers in the US. For the third time in the last 5 years, LUMBRE has been entrusted with the mammoth task of rebranding their sports news flagship, SPORTIA. rn The full package of the rebrand weighs in at over 50 pieces including openings, bumpers, sections, and a graphic system for data and statistics. rn And yes, we here at LUMBRE do use the excuse that we are doing research for work whenever anyone at home tries to change the channel away from sports. We admit that it is a pretty nice perk to the job.rn rn Design: Adriana Campos, Andy Cambiasso, José Cambarierern 3D Lead Animation: José Cambarierern 3D Animation: Julián Cooke, Mr. X, Darío Becherrn 2D Animation and composition: Dario Becher, José Cambariere, Julián Cookern rn Music for this reel: SKisM - Experts (Original Mix)